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Wychwood Park Golf Club sponsorship tie-up

Leading local motoring retailer joins forces with prestigious PGA Tour-standard golf club Wychwood Park in a three-year partnership deal. Lookers BMW in Crewe has joined forces with award-winning Wynchwood Park Golf Club in a multi-year sponsorship deal that unites these leading brands. Set deep in the Cheshire countryside, and designed to meet exacting PGA Tour standards, Wychwood Park Golf Club is widely regarded as one of the UK’s premier inland golfing courses. The three-year partnership between Lookers and the club marks the start of a unique collaboration that will bring greater exposure of the leading car brand to a new generation of golfing professionals and enthusiasts. Visitors to Wychwood Park Golf Club will soon be familiar with a series of new ‘ride-and-drive’ events at the 18-hole par-72 course led by the Lookers BMW Crewe team, regular onsite displays and promotional appearances which are part of the sponsorship deal. Part of UK and Ireland automotive retail giant, Lookers Plc and based on Weston Road, Fourth Avenue in Crewe, Lookers BMW is one of the region’s most successful automotive dealerships, stocking of a wide range of new and used BMWs including stunning new hybrid and all-electric models. Welcoming the sponsorship Ian Orrell, PGA Director of Golf at Wychwood Park Golf Club said: “We are delighted to welcome Lookers BMW Crewe as a new and major club sponsor and to be associated with an outstanding local team and international pioneering car brand in an exciting collaboration that represents a ‘hole-in-one’ for everyone.” Lookers is a major backer of sport at all levels and supports a variety of grassroots activity for children of all ages in communities right across the UK. Teeing off Lookers BMW Crewe’s newest sponsorship drive, its Head of Business, Rob Gower, said: “Representing the iconic, luxury BMW brand, Lookers is thrilled to be associated with Wychwood Golf Club which has itself been driving brand success for many years. Setting new standards in performance and innovation at all levels, there’s no better fit for Lookers BMW Crewe and we look forward to further developing our special relationship over the coming years at this premier golfing venue.” One of the UK and Ireland’s largest and most successful automotive groups, specialising in the sale of new and used cars, vans and aftersales, Lookers operates more than 150 franchised dealers representing 32 manufacturers in England, Scotland, Wales, Northern Ireland and Ireland.

Tue 01 April 2025 00.00

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